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| You may be wondering, "What are web analytics?" and that’s OK. Web analytics is the process of tracking and analyzing your website traffic. Whether your site is a lead generation site or an e-commerce site, you need to understand how well your site is working in order to achieve your business goals. With web analytics, you can learn how your customers find you; where they come from; what they do once they're on your site and more. By arming you with detailed statistics and metrics about your site’s traffic, you can ensure that the investments you have made in your SEO, banner placement campaigns, PPC search campaigns and other marketing efforts are achieving the maximum ROI and are helping you meet your goals. |
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